Rasmussen University Mod 6 Sunrise Medical & Hospital Center Marketing Plan PPT
Description
Module 6 Content
For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now its time to use all of these concepts in a real world scenario.
Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.
Please answer the following items in your marketing plan:
Organizational Summary Explain why the company is in trouble
Analysis of the External Environment (Public perception, economy)
Threats and Opportunities
Marketing Goals and Objectives
The Target Market
Competition List possible competitors
Marketing Strategy
Action Programs (Marketing tactics)
Budgets How much money do you think this would cost?
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