Option #2: Launching a New Product Line
For this Portfolio Project Option, you will act as an employee in a large company that develops and distributes mens and womens personal care products. The company has developed a new product line, and you have been asked to lead a marketing team in launching the new line. Explain how you would lead the team through this task. What would your first steps be? How would you help your team be successful? In explaining your approach, be sure to address the following: