HSA 3215 Rasmussen College Purpose of Healthcare Marketing Paper
Description
Identify a healthcare provider (urgent care facility, clinic, hospital,hospice or pharmaceutical company) that could benefit from a marketingcampaign. Provide three reasons for choosing this organization anddescribe any image or public relation issues. Public-relation issues caninclude a negative public incident, poor reputation or recent fraudinvestigation. Finally, explain how a marketing plan can improve theimage of the organization.
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