IDIS 302 Baltimore Conspicuous Consumption in Advertisements Question
Description
Instructions for short-answer questions: Use complete sentences on all answers. No one or two-word answers will be accepted. Make sure you answer all the questions with substance. Also, no outside materials can be used. Class Exercise 4 can be numbered, must be checked for errors, and have a cover sheet.
Word Requirement: At least 125 words per question.
What does it mean to be a good business person and a true professional? Does it mean taking a customer or client for all he/she is worth? Does it mean making the most amount of money possible regardless of who is hurt in the process? Does it mean joining the Culture of Greed? Or does being a good business person or true professional mean serving others to the best of our abilities, while enjoying practicing our given skills and providing valuable services to others?
How has advertising and marketing influenced not only what we buy and sell in this country, but what we value as well? In this chapter we will explore the nature of consumerism as both a catalyst for and an effect of what may be called The American Ethos.
After watching YouTube Clip-KILLING US SOFTLY: THEN & NOW and reading the required readings; In Defense of Advertising, and What is Conspicuous consumption? Answer the questions below.
https://www.youtube.com/watch?v=utvpiDKYebk&t=352s 16.55
*Make sure clip starts from the beginning
1. What are some stereotypical stories media tell about women? Give an example.
2. What are some stereotypical stories media tell about men? Give an example.
3. What sorts of products are sold using images of women and femininity?
4. How is success usually portrayed in advertisements? Give some specific examples.
5. Are there forms of success that advertisements seem to leave out? What are they? Why do you think theyre not as common in ads as other kinds of success?
6. Give an example of an item that you purchased because of advertisement. What about that advertisement made you purchase the item?
In your own words explain the three negative collective effects that have been attributed to advertising? Give an example of each.
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10. In details what are your feelings about Conspicuous Consumption.
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