HCAD 665 University of Maryland Global Campus Strategic Issues in Healthcare Leadership Paper
Description
Instructions: Please answer using your own words in a minimum of 350, maximum 500 words (2-3 paragraphs). PER QUESTION 6 in total. Referenced with Three (3) peer-reviewed journal articles or qualified text publish within the past five years and follow APA Manual 6th or 7th editions scholarly writing guidelines PER QUESTION. APA in-text Citation formatting is required. When writing replies, please provide your experiences, new ideas, add probing questions to engage readers and new literature on the topic to enhance the learning opportunity.
Questions:
4.1. Communications Strategy
Address ALL questions in part 1 in a minimum of 350, maximum 500 words & 3 references minimum
Select and research one of the following healthcare organizations:
CVS (I selected this one)
Kaiser Permanente
Partners HealthCare
Fresenius Medical Care
UnitedHealthcare
NYC Health + Hospitals
Describe the organizations communications strategy. What messages does it promote? How does it distinguish itself? Is the strategy successful? By What measure?
4.2. Community Benefit Requirement
Address ALL questions in part 1 in a minimum of 350, maximum 500 words & 3 references minimum
Locate and review a hospital or health systems Community Benefit Report. Based on this weeks readings and your own research, briefly define and analyze Community Benefit, differentiating between federal and state requirements. Based on your assessment, is Community Benefit is valid constructor does it measure what health services organizations already do?
4.3. Measuring Community Benefit
Address ALL questions in part 1 in a minimum of 350, maximum 500 words & 3 references minimum
In 2010, the state of Illinois revoked the real estate tax exemption of Provena Health. How would you measure whether your community benefit strategy is working? Be specific and detailed.
4.4 Integrated Health Systems
Address ALL questions in part 1 in a minimum of 350, maximum 500 words & 3 references minimum
What measurable benefits are achieved by an integrated health system strategy? Identify and analyze an integrated health system. Describe the integration (e.g., vertical, horizontal).What are the specific goals of the strategy? How well are they being met?
4.5 Bigger is better
Right?
Address ALL questions in part 1 in a minimum of 350, maximum 500 words & 3 references minimum
In the 1980s and 1990s, hospitals and health systems went on a buying binge, acquiring medical practices during the expansion of managed care. A generation later, the same phenomenon is recurring with industry consolidation and ACO experimentation. How does now differ from then? Can this trend improve quality and patient choice? Support your conclusion with valid references.
4.6. Data Sources
Address ALL questions in part 1 in a minimum of 350, maximum 500 words & 3 references minimum
Review this weeks references on data based market plans. How are target market needs and wants determined? What data are used, e.g. census data, insurance claims, primary or local market research, patient satisfaction, financial? What is the best predictor of a successful plan?
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