The US and in many countries across the globe is facing a pending challenge in an aging population, falling birth rate and economic recession caused by the coronavirus pandemic. These issues will have huge implications on the size of the workforce and the consumer base with ramifications on a global basis.
Your team has been hired by a global private equity firm to investigate the implications of an aging population, isolate a problem area, and propose a compelling product or service that they can invest in. The assumption is that they are willing to invest in projects that are long term bets but they must have compelling insights, data and strategic plans in order to make these investments. They want an innovative solution, something that isnt just an extension of the past. Your mission is to deliver these insights, data and plan.
In order to succeed you need to dig deep into the societal, economic, environmental and technological contexts to identify the underlying problem(s). In particular, your client (the global private equity firm) is interested in learning about global market trends and opportunities related (but not limited to):