You are continuing to develop your marketing plan project for final delivery. In this portion of the project, you will be addressing the marketing strategy for the company you chose in Unit III to develop its marketing plan.
This section represents the heart of the marketing plan. Here, this portion enables the marketer to create the necessary strategies for implementation. It also enables the marketer to provide the objective basis for these strategies. The format also enables the marketer to objectively describe, in detail, each section in order to give the marketers intended planning audience the ability to judge the soundness of the proposed strategies. It is important to be as specific and detailed as possible. It will help in judging the plans effectiveness and use of required resources in the next section.
In this assignment, you will research, analyze, and create the marketing plan sections described below.