Scanning the Business Environment and Collecting Relevant Data

In step one we discussed why strategic planning is essential to define the scope of the plan.  What did you find most useful in step 2, Scanning the Business Environment? For example, what did you learn about the process of identifying current and future business drivers? Can you determine where, when, and why this application would be applied? What is the purpose of conducting a SWOT analysis? What is your perspective on scanning the environment? Use quotes or paraphrase to support your statement(s).