You’re on a marketing-communication team at an ad agency or marketing department. Your client chickfila, has asked the agency to develop a persuasive campaign that supports their (unpopular) interests.

You’re on a marketing-communication team at an ad agency or marketing department. Your client chickfila, has asked the agency to develop a persuasive campaign that supports their (unpopular) interests. You’re…

Continue ReadingYou’re on a marketing-communication team at an ad agency or marketing department. Your client chickfila, has asked the agency to develop a persuasive campaign that supports their (unpopular) interests.